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Simplifying family life with little ones through beautiful useful products and actionable content.

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Dream Big  |  Live Simply  |  Be Consistent  |  Family First


Find the Wonderful in everyday life

I don’t know of any parent whose head didn’t go into a spin after their first baby arrived…

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Wonder Label™

Wonder Labels™ are washable personalised sticker labels designed to keep kids clothes, school gear and personal belongings safe. Simply peel and stick. No ironing required.

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What parents on Trust Pilot are saying...

My daughter uses the labels for her twin son’s possessions in their Montessori school. The fact that they don’t come off in the wash is fantastic. I would recommend them to anyone I know. Thank you.

Frieda Caprani

Really cool idea & So easy to use.
Bought Wonder Labels for our 3 year old starting in Crèche. They are BRILLIANT. We’ve used them on her clothes, her water bottle and her lunch boxes. They stick easily and haven’t come off in the wash at all. Definitely recommend them.

Brian Gallagher

I love Wonder Labels. My 8 year old is great at leaving things behind but with everything clearly labelled she hasn't lost anything! She loves putting them on everything!! I also bought some for my Dad who is in hospital so his personal items are clearly identifiable.

Aoife Roche